ADMM Appoints new General Manager

Chris Baillie has been appointed as General Manager of Audiophile Digital Music Masters Ltd (ADMM), effective September 1, 2026.  Founder Alan Ainslie is stepping down after leading the company for years, concluding a 50+ year career in digital audio that included contributing to the CD format specification at Technics and working with Virgin Classics.  Chris has written widely in the audio press recently for the likes of The Ear.net and this publication

ADMM is a specialist distributor of high-performance digital audio and network products in the UK and Europe.  Their product portfolio includes DELA (formerly Melco) network servers/switches, ADOT optical digital products, and PLixiR power supplies.

Alan Ainslie said:

I am delighted to be handing over the reins of ADMM to Chris. After many years of building the business and developing the brands we represent, it is extremely important to me that ADMM is in safe hands; hence, I am appointing Chris as General Manager.

Chris brings the enthusiasm, commitment and vision needed to take ADMM forward, and I have every confidence that he will build on what we have established while bringing his own ideas and energy to the business. He shares my passion for high-quality digital audio and delivering the very best possible listening experience. I look forward to seeing ADMM and its brands continue to grow under Chris’s leadership.

Chris Baillie said:

I am committed to improving digital music reproduction in homes through ADMM’s range of products. DELA, ADOT and PLiXiR’s products can deliver spectacular results by reducing digital noise and maintaining the integrity of digital streams.