Unitra enters the UK market, distributed by The Audio Business

The Audio Business has announced this week that it is now the exclusive distributor in the UK and Ireland for the Polish HiFi brand Unitra. Unitra HiFi products include integrated amplifiers, direct-drive turntables, digital devices, loudspeakers and other accessories. Unitra were one of the standout exhibitors at Munich this year

Unitra is expanding its distribution in the UK for the first time, despite having a heritage in audio and video design and manufacture in Poland dating back to 1961.  Unitra is based in Warsaw.

Alan Porter, Partner of The Audio Business, said;

We are thrilled to be representing Unitra and its stunning range of products to the UK market.  As soon as we first saw the products, we wanted them, as they fit our company policy of only representing products that we would want to own ourselves!  Not only are the products built to an extremely high standard, the sound quality is wonderfully uncomplicated, just delivering music honestly and effortlessly.  Combined with the backing of some of the most passionate people we have ever met throughout our experience in audio, we look forward to working closely with the team to develop the UK market.

The Full Unitra range features;

• An 80W / 8 ohms integrated dual mono amplifier with switchable Class A / Class AB circuitry, RCA + XLR inputs, headphone output, and switchable MM/MC phone stage at £4499
• A 70W / 8 ohms integrated stereo amplifier with on-board ESS Sabre DAC, headphone output, and MM input at £2999
• a direct drive turntable, natural wooden plinth (walnut or black ash), Unitra’s own NB1 direct drive mechanism, Unitra’s own U10 tonearm, outboard linear PSU and fitted with Ortofon 2M Black MM cartridge, priced at 4699
• Integrated direct drive turntable, natural wooden plinth (walnut or black ash), Unitra’s own NB1 direct drive mechanism, Unitra’s own U10 tonearm, fitted with Ortofon 2M Red MM cartridge, priced at £2999
• CD player supporting CD-Audio/WAV/MP3, 32-bit ESS Sabre DAC, E Ink backlit display, coaxial/optical/RCA out.  This is priced at £1999.
• There is also a 3-way floorstanding speaker system featuring an infinite baffle closed ‘box-in-box’ high-efficiency design priced at £4999 and a 2-way bass reflex standmount speaker system with ‘box-in-box’ design for additional rigidity, priced at £2799

Unitra products will be available in the UK during July 2025.  Please contact The Audio Business for further information.

About Unitra

Unitra’s history dates back to 1961, when the Union of the Electronic and Communications Industry (Zjednoczenie Przemysłu Elektronicznego i Teletechnicznego) was established. At the peak of its development, Unitra comprised 28 manufacturing companies, a number of technology sales centres and design and engineering offices and an industrial modernization company, employing a total of 100,000 people.

Unitra is one of the few pre-1989 brands that have survived the political transformation and continued to operate in the new environment. Over the years, the owner of the trademark, Unitra Towarzystwo Przemysłowo-Handlowe S.A. (Unitra S.A.) had undertaken many business and cultural initiatives related to the brand, but had not designed any audio equipment.

This changed in 2021, when – at the initiative of Daniel Kostrzewa and Adrian Krupowicz – a deal was signed between Unitra S.A. and Michał Kiciński, a well-known investor in innovative technology projects, leading to the establishment of Unitra Sp. z o.o. The company was granted exclusive rights to use the Unitra trademark and tasked with creating a new audio product lineup that would stay true to Unitra’s 20th-century traditions while following today’s principles in designing sustainable and repairable high-performance electronics.

About The Audio Business

Founded in January 2020, The Audio Business Ltd is a UK-based B2B distributor of some of the finest AV products in the world.

Offering distribution, marketing, PR support, and service for its international vendors and UK retailers, The Audio Business was created by industry professionals with over 60 years combined experience in the corporate AV industry.

Crucially, the products and brands The Audio Business works with have been selected not just based on performance (it is a given that they are best-in-class!), but also because these are products that it feels represent excellent value and will be attractive to music lovers and audiophiles alike.

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